The year of marketing automation readiness

02/12/2013

Nearly every piece of recent research indicates that the adoption of marketing automation platform technology will continue to expand this year, moving beyond the traditional technology sector that has been its early home. As the footprint pushes past the estimated 20% adoption rate that exists today, we must ask: Are marketers in other industries ready? Read more.

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http://www.marketing.org/i4a/pages/index.cfm?pageID=5736

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