How to improve digital marketing with personalized retargeting

02/12/2014 | Marketo

Personalization and retargeting are inbound and outbound services that marketers can apply directly to their digital ad campaigns to improve click-thru rates and get better results, Mike Telem writes. Marketers can get started by using company- and industry-specific information on visitors to build personalized calls to action for key accounts. "With personalized retargeting, you can target, measure, and optimize your B2B ad spend," Telem writes.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY