Opinion: Social needs to be a part of everyone's sales strategy

02/12/2014 | SmartBrief/SmartBlog on Social Media

Too many bosses are happy with sales strategies that could have been employed in 1999, writes Adam Karwoski. It's time for leaders to embrace change, and to forge meaningful plans to use social media to drive sales, Karwoski writes. "Social selling requires a strategy. A strategy that's well thought out, well executed and well measured," he writes.

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