Starwood plans cross-marketing deals

02/13/2006 | Wall Street Journal, The

Steven Heyer, chief executive of Starwood Hotels & Resorts Worldwide, is using a variety of product integration deals to distinguish the company's hotel brands from one another. For instance, Time Warner plans to make available various magazine titles in Starwood hotel rooms, with specific titles selected to align with a hotel's brand image.

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Wall Street Journal, The

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