CBS revs up multiplatform sales vehicle

02/13/2007 | Hollywood Reporter, The

CBS RIOT is a new cross-platform unit to sell ads across CBS Corp.'s radio, Internet, outdoor and TV holdings. The unit's first client is Dodge Ram, whose multimillion-dollar deal calls for TV and radio spots in more than 100 markets, which are meant to drive traffic to a game on a co-branded site accessible through CBS SportsLine.com.

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