Visa wants more affluent users to add their Signature

02/13/2007 | NYTimes.com

Visa USA is aiming to bolster its image beyond that of just convenient credit, with a new print and online campaign for its high-end Visa Signature card. The pitch -- which features a list of Signature-exclusive packages of activities, dubbed "Things to do while you're alive" -- seeks to better position its premium cards against similar offerings from American Express and other credit rivals.

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