YouTube, aggregator sites won Super Bowl post-game ad contest

02/13/2007 | Advertising Age (tiered subscription model)

Video sites and blogs emerged as the winning venues for post-Super Bowl ad-viewing, thanks to a game plan that included purchasing search terms like "Super Bowl ads." The day after the big game, the seven most-watched videos on such sites as YouTube, Metacafe and iFilm were Super Bowl ads, while individual marketers' sites saw a much smaller increase in traffic, according to Vidmeter.com

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