Commentary: When consumers say goodbye, try saying hello

02/13/2008 | iMedia Connection

Consumers who unsubscribe from company e-mail lists don't have to be lost forever, according to Wendy Roth, strategic account manager for Lyris Technologies. Her tips for maintaining contact include giving consumers choices about how often they get e-mails and what content will be included, and offering information on additional communications channels, such as RSS, podcasts and blogs.

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