Droga5 leads multishop campaign to provide safe drinking water

02/13/2008 | NYTimes.com

Droga5 is teaming up with Virginia Commonwealth University's Adcenter and 13 other agencies to launch the latest version of the Tap Project, which helps raise funds for a UNICEF effort to provide clean drinking water to children in impoverished countries. The fund-raising campaign, which received a Titanium Lion at last year's Cannes International Advertising Festival, is being staged in numerous cities, including New York, Boston, San Francisco and Dallas.

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