Eli Manning takes the lead in new Gatorade spot

02/13/2008 | Advertising Age (tiered subscription model)

PepsiCo's Gatorade has unveiled its latest campaign featuring Super Bowl XLII MVP Eli Manning in what's likely his first appearance in a TV spot without his older brother and fellow NFL star, Peyton Manning, or his Hall of Fame dad, Archie Manning. The spot from Omnicom Group's Element 79, Chicago, includes Super Bowl footage, as well as shots of Eli Manning being drenched with Gatorade after winning the big game.

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