Haagen-Dazs brand manager talks brand, community initiatives

02/13/2008 | Wall Street Journal, The

Former investment banker Josh Gellert is now a brand manager for Haagen-Dazs, one of the most powerful ice cream brands. Gellert describes his career path and discusses his focus on the Haagen-Dazs Loves Honey Bee program, which is designed to raise awareness of the loss of 25% of the U.S. honeybee population over the past year.

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Wall Street Journal, The

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