NASCAR drivers enlisted to help Coke Zero make its case

02/13/2008 | Advertising Age (tiered subscription model)

For the latest installment of its "taste-infringement" campaign for Coke Zero, Crispin Porter + Bogusky, Miami, is featuring top NASCAR drivers in unscripted exchanges with phony Coca-Cola executives on how to keep the diet soda from usurping the original's flavor. The drivers reportedly were not told in advance about the ad's theme. The new campaign is scheduled to launch Sunday during the Daytona 500, with additional spots to be posted on Cokezero.com and Nascar.com.

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