NASCAR drivers enlisted to help Coke Zero make its case

02/13/2008 | Advertising Age (tiered subscription model)

For the latest installment of its "taste-infringement" campaign for Coke Zero, Crispin Porter + Bogusky, Miami, is featuring top NASCAR drivers in unscripted exchanges with phony Coca-Cola executives on how to keep the diet soda from usurping the original's flavor. The drivers reportedly were not told in advance about the ad's theme. The new campaign is scheduled to launch Sunday during the Daytona 500, with additional spots to be posted on Cokezero.com and Nascar.com.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY