Saatchi hires former Wendy's CMO

02/13/2008 | Adweek

Former Wendy's CMO Ian Rowden has been tapped to serve as chairman and CEO of Saatchi & Saatchi's Asia-Pacific region. During his tenure at Wendy's, Rowden worked with the agency on the quickservice chain's high-profile red wig campaign, which Wendy's ended last month. Rowden stepped down from Wendy's in December.

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