Study: Net video audience still fragmented

02/13/2008 | Mediaweek

Online video is still mainly being viewed by a core group of heavy Web users; however, as was the case with the adoption of Web surfing, video is expected to eventually be embraced by the larger population of Net users, according to new research conducted by comScore and released by Havas' Media Contacts. "It's abundantly clear how nascent we are in the industry," said Jarvis Mak, VP, U.S. director of research and insights for Media Contacts.

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