Taco Bell, Sports Illustrated see beauty in swimsuit promotion

02/13/2008 | ClickZ

Taco Bell has partnered with Sports Illustrated magazine for an interactive Web campaign from DraftFCB Orange County that lets users take virtual snapshots of model Daniella Sarahyba, who is featured in the magazine's 2008 swimsuit edition. The effort is being promoted on MTV.com, VH1.com, ESPN.com and SI.com, as well as via a three-page spread in the SI swimsuit issue and on 208 million "limited edition" Taco Bell Hot Border Sauce packets.

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