Column: Tips for making the most of trade shows

02/13/2009 | Travel Research Online

Ann Petronio, travel consultant and the owner of Annie's Escapes in Rhode Island, says that although trade shows can be time-consuming and expensive, she believes they are the best way to promote herself. Petronio offers a few guidelines for other agents considering attending a show. For example, she suggests that agents make sure they're choosing shows that focus on the demographic they're targeting.

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