Fox tries "Remote-Free TV" ad concept

02/13/2009 | NYTimes.com

Results are unclear for Fox's experiment with running several one-hour dramas, including "Fringe" and "Dollhouse," with fewer commercials but with higher ad rates. Fox says the "Remote-Free TV" strategy yields higher engagement rates and better brand recall; however, Fox Broadcasting president of sales Jon Nesvig said, "the jury is still out on the economics."

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