The Federal Trade Commission issued a 48-page report outlining a series of principles designed to serve as the foundation for industry self-regulation in online advertising. The principles stress openness and transparency in terms of data collection and targeted advertising. FTC commissioner Jon Liebowitz said, "If the industry doesn't do a better job at explaining what they are doing with consumers' information and giving them a choice, then it could easily move to a more regulatory approach." The IAB and other trade groups issued a release backing the call for industry self-regulation.
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