How marketers can boost video presence in search listings

02/13/2009 | Bloomberg Businessweek

Vmatrix and EveryZing are among the firms offering search engine optimization services for videos, which are 53 times more likely to be listed on the first page of Google results than text listings, according to this article. Tactics to improve your video's placement include listing keywords in titles, tags and file names, placing clips on YouTube and making frequent content updates, a researcher recommends.

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