Microsoft taps Navteq's Mandeep Mason for EMEA mobile ad sales

02/13/2012 | Drum (Glasgow, Scotland), The

Navteq Media Solutions' Mandeep Mason is overseeing Microsoft's mobile advertising offer for Europe, the Middle East and Africa as its new director for mobile ad sales in the region. Mason is also a former interactive advertising head of sales for Nokia. Mason "has invaluable experience in developing ad network partnerships with some of world's largest content publishers and media owners, helping them to expand their use of mobile technologies to develop new revenue models," said Laurent Delaporte, vice president of Microsoft advertising, EMEA.

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Drum (Glasgow, Scotland), The