News sites need snazzier ads, researchers say

02/13/2012 | Los Angeles Times (tiered subscription model)

News organizations are struggling to persuade their traditional advertisers to shift their promotional efforts online, and are failing to adopt new ad-targeting and rich-media technologies, according to a study from the Project for Excellence in Journalism. Just three of 22 news sites studied used ad targeting to deliver relevant ads a majority of the time, and many of the organizations relied on static banner ads rather than rich-media and video ad units.

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