Online marketing budgets set to soar, B2B marketers say

02/13/2012 | BtoB Magazine

Almost three-quarters of business-to-business marketers plan to increase their online media budgets, with 41% saying they'll spend more on event marketing and 18% allocating more to telemarketing, according to a BtoB forecast. Customer acquisition will be the focus of 75% of B2B marketers, according to the survey, putting the industry in line with small-business enterprises, American Express's Julie Fajgenbaum says.

View Full Article in:

BtoB Magazine

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA