Why Panera Bread is giving away its food

02/13/2012 | Sustainable Brands

Panera Bread has had a strong response to its "Panera Cares" program, which aims to tackle food insecurity by opening dedicated cafes where customers are asked to pay only what they can afford. Most customers still pay their full bill, and some even pay extra, offsetting the cost of feeding people who can't afford the full rate. The company plans to open one pay-what-you-can cafe per quarter.

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