More than 60% of brands say they plan to either increase their use of real-time data or to start using real-time analytics during the coming year, according to an Infogroup Targeting Solutions study. Real-time data is particularly valuable for social media campaigns, experts say. "The brands that listen in real time and take advantage of that information ... are the brands that are being successful in social," Salesforce.com's Gordon Evans says.
Brands plan to invest more in real-time data, study finds
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA