Brands plan to invest more in real-time data, study finds

02/13/2013 | eMarketer

More than 60% of brands say they plan to either increase their use of real-time data or to start using real-time analytics during the coming year, according to an Infogroup Targeting Solutions study. Real-time data is particularly valuable for social media campaigns, experts say. "The brands that listen in real time and take advantage of that information ... are the brands that are being successful in social," Salesforce.com's Gordon Evans says.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA