CEOs warm to social media, but mostly as passive users

02/13/2013 | MIT Sloan Management Review online

About 71% of CEOs say they use social media as part of their professional lives, according to a study by The Conference Board and the Rock Center for Corporate Governance at Stanford University. Many executives said they use social media passively, reading others' posts rather than publishing content of their own, although Twitter proved to be the exception to that rule, the study says.

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