Cheetos taps banner ad, iAd network to promote game

02/13/2013 | Mobile Marketer

Frito-Lay's Cheetos brand is taking a two-pronged mobile approach in the campaign for its Massive Distraction game available at Apple's App Store. Pandora's iPhone application is the venue for a banner ad, and the game is promoted as well through Apple's iAd network. Users are advised they can download the gaming app for free and can also access customer reviews.

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