Cheetos taps banner ad, iAd network to promote game

02/13/2013 | Mobile Marketer

Frito-Lay's Cheetos brand is taking a two-pronged mobile approach in the campaign for its Massive Distraction game available at Apple's App Store. Pandora's iPhone application is the venue for a banner ad, and the game is promoted as well through Apple's iAd network. Users are advised they can download the gaming app for free and can also access customer reviews.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA