Former Time Inc. executive Steve Sachs is joining content-marketing specialists OneSpot as the chief executive, with founder Matt Cohen becoming president. OneSpot works with brands such as Home Depot, Procter & Gamble and Unilever, creating real-time "online ad units that use material like articles, blog posts, white papers, video clips and comments in social media," writes Stuart Elliot.
Former Time exec embraces native advertising at OneSpot
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