Hoteliers can create buzz, connect with prospects on Facebook

02/13/2013 | Luxury Daily

Luxury hoteliers can utilize Facebook to connect with guests and book reservations. 60 Thompson in New York uses its posts to offer ideas for things to do in the neighborhood, giving prospects regular updates. "Facebook can be used for acquisition, loyalty and buzz," writes Carol Banks Setter, national director of insights and innovations at Band Digital.

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