How to make your forecasts more accurate

02/13/2013 | B2C Marketing Insider

Inaccurate sales forecasts can take a toll on your company, but it's possible to make better predictions, writes Craig Klein, CEO and founder of Businesses should track leading indicators such as the number of new and qualified leads, Klein writes. That may seem difficult, but a customer relationship management or sales automation product "can automate data capture and make generating reports easy," he writes.

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