Leanplum's platform for games should help small native mobile application developers perform A/B testing, writes Dean Takahashi. "We rethought the way analytics should be done. ... Once you design a test, you can instantly preview it before it goes live. Just select the customer segments and regions to target. Your changes will be pushed to your users on the fly. No additional coding. No recompiling," says co-founder Momchil Kyurkchiev.