Thirty-year-old Decker Diamond Jewelers in Ebensburg, Pa., attracted about 700 to 800 new customers in the few months after installing a 16mm color LED sign from Watchfire Signs, store owner Dan Decker says. "When we ask new customers what brought them in, the responses are interesting. From, 'I don't know, but where is the piece that is on the sign?' to 'I pass the store often, but something drew me in.'"
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