Mobile marketers need to step on the gas

02/13/2013 | Adweek

Mobile marketers are proving too slow to adapt to the Social-Local-Mobile paradigm, writes Brian Stoller. Consumers are getting used to instant gratification, and brands need to deliver fast, adaptive, real-time messaging to make an impression. "In the new So-Lo-Mo environment in which we work, time becomes the critical factor for success," Stoller writes.

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