P&G's 40/20/10 focus

02/13/2013 | CNNMoney/Fortune

Procter & Gamble has since June been promoting a program that concentrates on its 40 biggest category/country combinations, 20 biggest innovations and 10 most lucrative emerging markets. P&G faces myriad challenges despite its size and breadth, write Jennifer Reingold and Doris Burke.

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