Purina's media plan for Pro Plan started at Westminster show

02/13/2013 | MediaPost Communications

Purina broke a Pro Plan dog food spot during the Westminster Kennel Club Dog Show telecast, using videos from the more than 500 fan submissions to the brand's "How is Your Dog Great?" contest. "Viewers can celebrate the finest purebred conformation dogs together with the great dogs we have at home. We think the public will be inspired by the dogs featured in the ad as much as we were," says Brand Director Heather Gettys.

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