Purina broke a Pro Plan dog food spot during the Westminster Kennel Club Dog Show telecast, using videos from the more than 500 fan submissions to the brand's "How is Your Dog Great?" contest. "Viewers can celebrate the finest purebred conformation dogs together with the great dogs we have at home. We think the public will be inspired by the dogs featured in the ad as much as we were," says Brand Director Heather Gettys.
Purina's media plan for Pro Plan started at Westminster show
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||