U.K. retail brands are tainted by horse-meat scandal

02/13/2013 | MarketingWeek.co.uk (U.K) (free content)

Private-label brands in the U.K. are suffering fallout from a scandal involving horse meat in frozen meals made with ground beef. Consumer ratings have dropped sharply for Tesco and ALDI brands, while Wm Morrison Supermarkets, which has been running ads saying its beef comes from British farms, has seen its Buzz score go up.

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MarketingWeek.co.uk (U.K) (free content)

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