Video-sharing app Vine gets early embrace from big brands

02/13/2013 | In The Square blog

Twitter's video-sharing application Vine allows users to record six-second looping videos for upload to social media through a user-friendly point-and-shoot interface. Major brands such as Gap and Dove have already used the app to tell short stories about their products, such as a video of a bar of Dove soap being used as a bowling ball to knock over bottles of Dove's new shower gels in place of bowling pins.

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