Behind P&G's winning Winter Olympics video strategy

02/13/2014 | USA Today

Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including "Pick Them Back Up," which is about moms and their children. "P&G did a bunch of things right leading into the Games. Most of all, they've been at it for months," said Ammiel Kamon of Kontera.

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