Test and tweak e-mail marketing campaigns for best results

02/13/2014 | Intuit Small Business Blog

It's important to make sure your business' name is in the sender line of your e-mail messages, but you might want to test a few variations to see what produces the best results, Darcy Grabenstein writes. In fact, it's critical to test all the elements of your e-mail campaigns. Try out different subject lines, headlines and designs to make your marketing as effective as possible, she advises.

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