Women business owners outperform male counterparts in big cities

02/13/2014 | WXXI-TV (Rochester, N.Y.)

Women business owners who operate in big cities and in certain industries, such as alcohol sales and educational services, tend to outperform their male counterparts, according to a study from Cornell University. "What we found was that when we look at smaller slices of the economy [geographic regions and industries], we can find places where women-owned business are out-surviving male-owned businesses," said Michele Williams, one of the study's authors. A future study will examine why women-owned businesses are more successful in these circumstances.

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WXXI-TV (Rochester, N.Y.)

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