Kellogg-Disney Partnership Produces New Cereals

02/14/2002 | Yahoo/Reuters

Kellogg yesterday unveiled three new cereals based on Disney characters. The company says it looks to the new products to lift slumping U.S. cereal sales. More Disney-themed breakfast foods and snacks are in the works, said Kellogg's CEO. Marketing experts say cereal sales have been in steady decline because of revived interest in bagels, muffins and other breakfast foods.

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