Ads on cell phones set to break out

02/14/2007 | NYTimes.com

Advertising on cell phones offers marketers a wealth of user information and targeting opportunities undreamed of in other media; however, some experts worry that cell-phone users will find such advertising overly intrusive. But, if advertising can offset the cost of mobile subscriptions or premium services like music and video, it's possible that users will be more receptive.

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