Citigroup folds umbrella -- officially

02/14/2007 | USA Today

Confirming a monthlong rumor, Citigroup announced that it would change its brand identity to "Citi" and reconfigure its red umbrella logo to become a red arc. The nation's largest bank, whose legal name will still be Citigroup Inc., also plans to sell its umbrella trademark to St. Paul Travelers Cos. for an undisclosed price.

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