Live video a (moving) sign of things to come

02/14/2007 | Adweek

New Line Cinema is the first marketer to try out a new product from DoubleClick's Innovation Lab that allows for live video streams to banner ads. The studio used the technology to promote its new thriller, "The Number 23," via fan confessional videos that were streamed from a bar in Washington, D.C., to sites including AOL, Yahoo! and MSN.

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