Wooing and winning the modern woman

02/14/2007 | Bloomberg Businessweek

Note to men: Strawberries, chocolates and champagne just aren't cutting it anymore. If you're behind the curve, it's not necessarily your fault, however. Today's romance-related advertising generally fails to take into account recent "seismic shifts in girl culture." The ladies of marketing agency 3iYing draw a roadmap for reaching the modern woman's heart.

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