Virgin Mobile wants Wild Card users to have text

02/14/2008 | Adweek

Virgin Mobile's new campaign for its Wild Card mobile phone is built around the unbranded microsite, Letshavetxt.com, where users can participate in live text chats with people playing various sexy characters. The campaign from Havas' McKinney is supported by TV spots on MTV and online banner ads.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA