Adult Swim looks for new advertisers with expanded prime time

02/14/2010 | Mediaweek

Looking to appeal to a wider swath of advertisers, Cartoon Network's Adult Swim block next year will begin its prime-time programming one hour earlier. In January 2009, Adult Swim shifted the beginning of its programming day from 11 p.m. to 10 p.m., and, according to this report, will extend that to 9 p.m. beginning in January 2011.

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