Don't be led astray by customer comments

02/14/2010 | VentureBeat

Entrepreneurs should stop worrying about their customers' opinions on new business ideas, Nate Bolt and Tony Tulathimutte argue. Customer behavior is a far better indicator of whether a product has potential, suggesting that businesses should design their product research to collect real-world feedback, they write. Releasing several versions of a product, collecting extensive customer service reports and having long trial periods can be useful ways of acquiring relevant information, they write.

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