Old-style General Mills boxes to be sold only at Target

02/14/2010 | Brandweek

General Mills has created retro-looking boxes for popular cereals, to be sold exclusively at Target for a limited time. Purchasers of the boxes for Lucky Charms, Trix, Cheerios, Honey Nut Cheerios and Cinnamon Toast Crunch can win prizes evocative of the 1960s and 1980s, including an Atari Flashback 2 game console.

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