Geo-targeting apps may find themselves this year

02/14/2012 | Adweek

The use of geo-targeting techniques made possible by GPS-enabled smartphones is changing how advertisers relate to consumer behavior. New applications used by JetBlue go beyond Foursquare location-based check-ins to geo-fencing, wherein arriving at a location's threshold triggers an automated response, and The Weather Channel is experimenting with location-informed ads that predict intent or behavior.

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